Let’s talk about…Paid vs organic social and how they work together

Social media is often misunderstood. It’s commonly thought of as just another sales tool. And yes, it can boost sales, with the right strategy, but its real superpower? Brand awareness. Think of it as the ultimate tool for putting your brand out there and making sure people remember you. And you know what’s even better? When organic and paid strategies team up, that’s when the magic happens.

Organic content lays the groundwork, building genuine connections and encouraging engagement, while paid ads accelerate your reach, ensuring your message gets seen by the right people at the right time. Together, they create a powerhouse combo that drives success. And in our humble opinion, there’s never been a more exciting time to market your brand.

Ditch the hard sell

Forget the old-school sales pitches for a minute. Social media isn’t just about pushing products down people’s throats. It’s about creating connections, sharing stories, and building relationships that go beyond the buy button. This is where your organic social media strategy comes into play, it’s about being authentic and engaging; pair this with a paid social media strategy to push the audience through the sales funnel, and you’ll have the perfect recipe. 

The real MVP: Brand awareness

Think of organic social media as your brand’s megaphone, amplifying your message to reach a wider audience. It’s about creating meaningful connections and engaging content that resonates with your followers. But why stop there? Once you’ve curated an effective organic feed that showcases your brand’s personality and values, it’s time to enhance it with paid tactics like boosting posts. Boosting allows you to extend your reach even further, ensuring that your content doesn’t just sit on your page but gets in front of the eyes of potential customers who might have otherwise missed it. It’s the perfect way to complement your organic efforts, maximising your impact and driving even more meaningful interactions with your audience. So, shout it loud with your organic content, and use paid strategies to put it on a stage in front of the right people.

It’s called brand building for a reason

You have to keep building on a brand for it to stand the test of time. Whilst you can see quick results from paid social media, it’s important to keep your organic social media consistent to connect and build relationships that last. Think of it like the difference between Google PPC (Pay-Per-Click) ads and SEO (Search Engine Optimization). Google PPC might give you a quick boost, but SEO is what keeps you ranking high in the long run, providing visibility and credibility. Organic and paid social media works in a similar way. By integrating both approaches, you can strike a balance between immediate impact and lasting success, ensuring that every effort contributes to the growth and resilience of your brand over time.

Let the creativity flow

Social media is like a playground for creativity! It’s not just about shouting into the digital void—it’s a vibrant canvas where your ideas can come to life. These platforms offer more than just a space for quick pitches or text-based updates—it’s where stories come to life. From stunning photos to captivating videos, every post has the power to weave a narrative that goes beyond words alone. Social media allows you to craft visual stories that connect with your audience on a whole new level. 

Numbers that actually matter

Sure, sales and leads are important, but how you get there is even more important. Pay attention to things like how many people are viewing your content and how many people are liking, commenting, and sharing your posts. That’s where the real magic happens—the stuff that builds trust and loyalty over time.

The power of influence

Influencers – these social media stars aren’t just about flashy posts and sponsored content. They’re your secret weapon for spreading the word about your brand in a way that feels genuine and relatable.

Social media isn’t just about making a quick buck—it’s about building relationships, creating connections, and letting your brand’s personality shine. Embrace the journey, keep it real, and watch as your brand awareness—and your sales—skyrocket. 

Want to up your social media game? Get in touch!

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