Photoshop & Retouching

So, Photoshop is edging more and more into the public eye with a growing number of social media posts being accused of having a few tweaks here and there. There’s a lot of talk around any image that has been retouched, to clearly state what has been altered.

Fortunately this is only affecting the fashion and lifestyle industry, meaning the next advert you see in an interior design magazine has probably been spliced together with over 50 separate photos.

So how do we use Photoshop at In The White Room?

Every year we take thousands of photographs for our clients, using any one of our three photography studios. Each space offers something different and, when required, the entire set can be built from scratch by our talented team. We can keep build-time down and costs low as the sets can essentially be finished digitally. Walls can be extended, tiles grouted, and the picture frame straightened. All blemishes are removed whilst still making sure that the consumer is never misled about the product.

Maybe your nice lifestyle shot of one of your products has had a revamp and is no longer available as it is shown. So why not just retouch the affected section and save the cost of a whole reshoot?

Another instance where Photoshop regularly saves the day is when a photo has been signed off, the set has been taken down and, you guessed it, the client is on the phone and something needs to change! Obviously it depends on the issue, but even a day’s retouching is going to be more cost-effective than rebuilding the whole set.

A really simple technique to losing the ‘studio feel’ of lifestyle photography is to replace the scenery with views from anywhere in the world!

Retouching is also great at giving a new lease of life to some old photography. Sometimes you just can’t justify new photography especially when there are existing photos. So maybe the best option is to update what you have. Almost anything is possible on Photoshop, from digitally redecorating the set, to improved lighting and contrast. It is even possible to take a simple cutout of a product and retouch it seamlessly into a stock image or generic room-set, making a much more interesting and engaging product photo.

Our aim is to use Photoshop as infrequently possible, but it’s nice to know it’s there if we need it!

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