Why working with influencers is an important part of brand strategy

Over the past decade, social media has rapidly grown in importance with over 84% of the UK population on social media platforms. In an era of social media domination, it’s impossible to scroll through our feeds without stumbling upon influencers. These charismatic content creators have become the new celebrities, captivating millions with their unique personalities and engaging posts.

What exactly is influencer marketing, and why should brands add it to their marketing strategy?

Influencer marketing is all about harnessing the power of influential individuals to promote products, services, or causes to their loyal followers. It’s like word-of-mouth marketing on steroids, where recommendations come from trusted sources who have built strong connections with their audience.

When we talk about influencers, it can be easy to think of hugely popular faces like Kylie Jenner, or the likes of Love Island stars; however, anyone who creates compelling content and has a larger-than-average following can be an influencer. This is why influencers are hugely relevant to the interiors industry as hundreds of accounts are solely dedicated to homes and interior design. This can range from regular people with beautifully designed and styled homes to well-known interior designers and bloggers. For example, some influencers that we’ve worked with include @homeonthegrove, @design_at_nineteen and @sophierobinsoninteriors to name a few.

So what are the overall benefits of influencer marketing?

👫 Tap into a new and engaged audience
🌱 Grow your social platforms
📈 Increase brand awareness
🛍 Drive traffic and sales
📸 New and fresh content
🤝 Build brand trust

But won’t it cost a fortune?

It is no secret that influencer marketing can cost a lot of money for a brand, however, it doesn’t have to cost a lot. As previously mentioned, not all influencers are high-worth celebrities! There is a vast pool of influencers with a following between 10k to 100k and beyond, that can be used to a brand’s advantage. These influencers have much more reasonable fees for producing content, or some even work on a gifting basis, making it much more cost-effective for brands.

Don’t just take our word for it though, let the results do the talking! Below are just some of the influencers we have worked with for our clients.