Is your brand video ready?
Unless you’ve been living on Mars for the past few years, you’ll know how much of an important role video content plays in digital and creative marketing. From Facebook feeds and Instagram Stories to IGTV, there’s never been a more important time to ensure your content is ‘video ready’. Here at In The White Room, our team of designers and social media experts creates all sorts of attention-grabbing and impactful video content to maximise online brand visibility.
Making it work for mobile
Did you know, 96% of video consumption is on mobile? With smartphones becoming increasingly advanced and our daily routines revolving around our phone screens more than ever before, it makes perfect sense to ensure any video content you produce will work on a mobile platform. Whether designing a Facebook post, carousel advert or an Instagram Story, our team understands what each digital platform requires and how to best use video for maximum impact.
Simple yet effective: Creating video from still imagery
Not all video content requires lengthy production time. In fact, a big portion of the video content we produce here at In The White Room uses still imagery. Adding text or graphics to existing static images allows us to create simple looped videos, eye-catching gifs, stop-frame videos and animated content that will grab people’s attention. This is by far one of the most cost-effective and straightforward ways to bring interest and movement to your digital platforms.
In the studio
With an in-house studio, design team and videographers at our disposal, we can deliver professionally-shot footage to show off your product. Used across websites and social media, this style of dynamic video is becoming increasingly important when it comes to engaging with customers online.
Get on board with vertical video
With Stories currently on track to overtake News Feeds on both Facebook and Instagram in terms of growth and user engagement, vertical video content is more important than ever. Your 9:16 videos should take your audience on a journey and provide an otherwise unseen element to your brand in an inspirational and short-form format. Whether promoting a campaign or driving traffic to your profile and website, our team develops specially-made videos designed for vertical viewing.
View more of our work here – vimeo.com/inthewhiteroom
If you’re looking for help with video content or a digital campaign, we’d love to hear from you. You can call us for a chat on 01892 511867, send an email or visit our main website to submit an enquiry form.December 15, 2020 2:21 pm