Benjamin Moore Reveals its Colour of the Year for 2017

Our PR client Benjamin Moore has announced that its colour of the year for 2017 is….. Shadow! A sophisticated, rich and royal amethyst, Shadow was unveiled alongside a corresponding palette consisting of 22 deep, saturated hues. The allusive and enigmatic tone is both dramatic and contemporary, and is brought to life through light, ebbing and flowing with its surroundings.

Taking cues from around the world, including architecture, fashion, textiles, home furnishings and the arts, the Benjamin Moore Colour Studio discovered an increased desire for a more rich and sumptuous palette than the neutral tones of more recent years. Intense, luminous and exuberant, Shadow is a master of ambiance, calling to mind a ‘past’, yet also making a contemporary, colour-confident statement.

Ranging from muted pales to saturated deeps, the inspirational 2017 Colour Trends palette illustrates the use of colour in ways that celebrate how shadow and light travel throughout a space during the course of a day. Lending significant consideration to the pairing of colours and relationships between colour families, the 2017 palette speaks to the newfound level of colour confidence in deeper hues among design professionals and consumers.